Pretty Please!

Pretty

Please!

Stationery you can’t resist.

Featuring

Sozodori

Sozodori brings some of Japan’s most delightful stationery to India. Founders Vasundhara Singh and Snigdha Puri share their personal favourites.

WHAT’S IN

WHAT’S IN THIS NOOK?

Thoughtful details, clever functionality

Colours you want to collect

Make everyday work feel special

THIS NOOK?

What makes Japanese stationery so popular?

Snigdha: The demand in India has evolved from ‘functional’ to ‘experiential.’ Our audience isn’t just students anymore; it’s a vibrant community of journalists, architects, and corporate professionals who view stationery as a form of self-care and a tool for productivity. People are moving away from mass-produced items toward tools that have a ‘soul’.

Midori Cardboard Cutter is a safe, ceramic, pebble-like desk essential

The Mitsubishi Jetstream Edge, with its ultra-fine 0.28mm tip, is perfect for precision

Vasundhara: I believe that stationery in general is transforming from a niche interest to a mainstream lifestyle choice here in India. Whether it’s students or professionals who appreciate refined tools or creators who love beautifully crafted pens and notebooks, across age groups people are drawn to premium, well-crafted tools.

“Japanese stationery often blends seamless functionality with aesthetic simplicity, resonating with people who enjoy well-made, long-lasting tools.”

Some favourites

Perfectly balanced and beautifully smooth, the Sailor Shiki-Ori fountain pen is something both Snigdha and Vasundhara swear by and always carry with them.

Ukanmuri Book Clips hold thick journals flat without damaging pages

For colour lovers, the Pentel Mattehop pens offer rich, opaque inks in a wide palette, working beautifully on all papers (even dark ones!).

If someone had ₹5000 to spend, what should they buy?

Snigdha: I call it a ‘Sensory & Function’ bundle that covers all the bases of a great desk setup, complete with a canvas, a precision tool, organisation and a little flair.